Asset managers and landlords are searching for advice on survival tips in these turbulent real estate times. I often get this question from many different real estate professionals: “Marjy, how are you surviving this challenging market”? While there is not a shortfall of sage advice during these turbulent times, the most important advise in my opinion is understanding and implementing a “bad news asset management” program. “What does THAT advise mean?” asked a stressed-out colleague. It means that you need to keep an open and honest line of communication between you and your professional circle of influence including clients, tenants, employees, lenders and vendors. Your circle of influence knows the painful reality of today’s real estate market. Now is your opportunity to build credibility and trust by demonstrating your management and leadership abilities.
2009 will clearly go down as the year of bad news management for real estate professionals who plan to have many more fruitful years in the industry. However, communicating bad news is a tough thing for many of us who have gotten spoiled by the on-going positive news in the go-go years of the past decade. Effective “bad news management” is indeed almost a specialized skill. However, be aware that your long-term clients will have a more vivid memory of how you handle the bad times versus how you handled the good times. Whether we like it or not, turbulent times usually reduce us back to the basics and “communication” is probably the most important basic skill that we utilize in relationship-driving industries such as real estate.
Here are some suggestions on how we, in our capacity as asset managers, are managing “bad news” within our professional circle of influence:
1. Timing – first, we are discussing potential bad news with our clients as soon as possible, especially if another party is involved or needs to act. For example, don’t wait until the last-minute to inform your client that the loan matures next week and you need them to wire money to fund a loan shortfall;
2. Face time – second, we initially present any potential bad news personally, rather than over the phone. Your client had the faith in you to give you business, now respect them by sitting down with them and explaining the issues. This has involved a lot of travel, but the investment is well worth it in retaining clients;
3. Action Plan – third, once we know that potential bad news is on the horizon (loans that were maturing with no replacement loans or tenants that may file bankruptcy), we present a professional action plan showing what we are doing to mitigate the potential bad news and what we may need from our client to help (if anything). The action plan needs to be thorough and concise and show the consequences of the bad news. For example, if you have a loan in default and there is even a small chance of foreclosure, then you should present an action plan to remedy the situation including the consequences of “forgiveness of debt” associated with a foreclosure;
4. Honesty – again, our clients know that there is turbulence in the market and they want an honest presentation on how we are handling the situation. Yes IT IS bad news and yes your client may be angry, but at least they are getting an honest interpretation from you.
Times of crisis are your time to demonstrate your leadership ability. How you handle “bad news” can make or break the trust that your circle of influence has in your abilities. In the past year, we have organized a structured asset management plan for every one of our clients, whether there was good or bad news, just to touch base and showcase our leadership. We have had a few clients express grave concern; however the vast majority have been tremendously appreciative and supportive of our efforts. It was the ultimate compliment when one of our investors recently said that they were so impressed with our handling of the asset management plan to weather the current economic storm for one of their investments, that they were recommending us to other colleagues. Sweet!